Berlin – 30th September 2024 – Productsup has launched a new developer program, Productsup Connect, aimed at giving businesses full control and autonomy over their product data workflows and integrations. The program will allow users to develop, modify and scale their integrations on Productsup’s Product-to-Consumer platform, giving them the agility needed to operate in today’s data-driven commerce landscape.
The program will give business users access to resources that reduce the reliance on third-party data while allowing them to effectively import, customize, and syndicate their product data across multiple marketing and commerce channels.
This move will not only give users complete control over their product data but also improve the time-to-market and reduce operational costs. Boris Penck, the Chief Technical Officer of Productsup, highlighted that
“success in modern commerce requires agility and responsiveness in data management, something that its new offering will bring to businesses.”
Productsup Connect will give users the ability to develop integrations for seamless product data import/export and management, leading to reduced dependency on third-party data and systems.
Its customization features will allow for the creation and management of new outreach channels that can improve syndication to various platforms while scaling such channels to meet market demands.
Moreover, the solution will reduce integration time and costs, dependency on third-party system integrators, and enable quicker response to market dynamics.
Productsup will also give businesses access to its network of expert System Integrators for developing and delivering custom solutions via the Productsup Connect program.
Productsup CEO, Vincent Peters, stressed the challenges in the commerce arena, such as consumer demands for hyper-contextualized product information across channels, and how businesses find it time-consuming and expensive to address them. He validated,
“At Productsup, we aim to simplify this complexity, empowering companies to create and deliver perfect product content to any channel or target consumer worldwide.”
The launch of Productsup Connect program emphasizes the product-to-consumer platform’s commitment to simplifying data autonomy. The program will help customer-facing businesses leverage the full potential of their product data in a rapidly evolving commerce landscape.
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