London, UK – 9th October 2024 – Digital marketing leader Incubeta’s successful adoption of Gemini for Google Workspace showcases the game-changing potential of generative AI in enhancing productivity, creativity, and collaboration.
Using AI-driven tools helped Incubeta streamline workflows and drive innovation, leading to remarkable efficiency gains and up to 50% ROI improvements for short-term campaigns.
Incubeta, a pioneer in digital marketing, announced the successful implementation of Gemini for Google Workspace after a company-wide trial. The move demonstrates the potential of generative AI for digital enterprises, and how it can unlock new opportunities and revenue streams.
Google’s Gemini is an AI assistant integrated into Google’s suite of products, including Gmail, Docs, and Sheets. This enabled Incubeta to quickly adopt the Gen AI-powered assistant across teams, increasing creativity and streamlining various workflows.
For instance, Gemini’s AI-driven features such as Gemini Search and Help Me Write helped automate repetitive tasks, reduced client prep time, and freed up employees to work on more value-adding projects.
Gemini also assisted in creating documents, conducting market research, generating marketing campaigns and fostering a more collaborative environment.
Gemini’s influence was especially noticeable in streamlining reports and providing tailored, context-driven insights to clients. This streamlined reporting and AI-driven insights improved its ROI by up to 50% for short-term efforts.
The Group CIO at Incubeta, Rob Ratcliffe, highlighted how Gemini has transformed its operations, freeing up time and resources for higher-value activities. He added,
“Gemini has not only saved us time but has also unlocked creativity, offering new opportunities for teams to experiment with image curation, ad copy generation, and the ability to think about client campaigns with a fresh perspective.”
Gemini’s adoption was commended by Justin Anderson, the Director of Google Workspace UK/I at Google Cloud, who highlighted Gemini’s ability to spur AI innovation and productivity.
Latest News:
Dunelm Enhances Online Shopping Using Google Cloud’s AI Technology
DeepL Surpasses Google in Language AI Use
Nokia Expands MXIE Platform For Improved Worker Safety
What is your reaction?
