London, UK – 9th October 2024 – OnBuy, a fast-growing European marketplace, has partnered with Google Cloud to expand and enhance its global presence. Google Cloud will provide OnBuy with scalable, modern cloud infrastructure, data storage and managed services to support its expansion ambitions.
The online retailer aims to leverage Google Cloud’s expertise to improve seller and customer interactions, lower operational costs and unlock new revenue streams. OnBuy believes that Google’s cloud infrastructure will lead to less maintenance spend and improved strategic decision-making to expand the business.
Some of the key Google Cloud products that OnBuy will use include the Virtual Private Cloud (VPC) to develop a secure, scalable cloud network across its operating regions. Google’s Cloud Storage will offer low-cost storage solutions to address OnBuy’s growing data consumption. The online marketplace will also leverage Cloud SQL to ensure seamless data management for day-to-day operations.
The partnership will also feature Google Cloud’s generative AI solutions, namely Vertex AI. OnBuy plans to experiment with the Gen AI tool for automated product categorization to streamline the categorization of new products in the marketplace.
Currently serving over 6 million customers, OnBuy’s CEO Cas Paton expressed confidence in Google Cloud’s ability to support its long-term goals, saying,
“We turned to Google Cloud because we were looking for a like-minded, fast-moving tech company that could complement our rapidly growing business. Most importantly, we needed a platform that we could trust with our data.”
Talking about the modernization of the retail industry and Google Cloud’s role as a key partner for OnBuy, Adrian Poole, UKI Digital Natives at Google Cloud added,
“ The online retail market is undergoing significant modernisation, and it is great to see how our expertise in cloud management, data analytics, and AI is supporting important industry players like OnBuy to navigate this change.”
The collaboration with Google Cloud marks a significant step in OnBuy’s ambition to become a leading player in the global retail landscape. With scalable cloud infrastructure and AI capabilities, it can support the marketplace for sustainable growth during its global expansion.
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