SAN JOSE, Calif. & NEW YORK, October 23, 2024 – McAfee, in association with Yahoo News, announced an impressive collaboration. An artificial intelligence-based deepfake detection system will be embedded into the number one news platform in the United States. With this new innovation, the partners are ready to address the implications of the worrying trend of fake images created artificially for use in news media on the increase.
Steve Grobman, McAfee’s Chief Technology Officer, emphasizes the urgency of this initiative:
“With the rapid pace of news today, where misleading, AI-generated images and content are a real concern, particularly during high-profile news moments, the ability to place your trust in a news source is not something taken lightly.”
The technology, powered by McAfee Smart AI™, seamlessly integrates into Yahoo News’ content quality system, serving over 190 million monthly readers. Matt Sanchez, President and GM of Yahoo Home Ecosystem, underscores the platform’s commitment to accuracy:
“Yahoo News is a destination for credible news and information for more than 190 million people each month, and we take the trust of our readers very seriously.”
This partnership comes at the right time when America is grappling with a deepfake menace and two-thirds of the people are skeptical about it. The system automatically recommends potentially AI-generated or altered images for review by Yahoo News’ editorial standards team, ensuring the quality of content without compromising the turnaround time for the news.
This service currently only works on Yahoo News’ US platform, which is a major advancement in the fight against digital misinformation. This collaboration showcases how AI can be harnessed to protect against its own potential misuse in the rapidly evolving media landscape.
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