November 5, 2024, Redwood City, Calif. – SoundCloud has announced a new partnership deal with PubMatic aimed at enhancing its programmatic advertising inventory across the board. The collaboration allows advertisers to reach out to SoundCloud’s 175 million monthly listeners across 193 countries through programmatic ads launched on desktop and mobile app for the first time within the SoundCloud ecosystem.
Kyle Dozeman, Chief Revenue Officer, Americas, PubMatic, remarked on the partnership, saying, “This partnership with SoundCloud, a platform that echoes our dedication to empowering creators, opens a world of possibilities for both artists and advertisers. At PubMatic, we’ve always been driven by the goal of enabling content creators to flourish. By making SoundCloud’s top-tier programmatic inventory available, we’re connecting advertisers to a dynamic community of music enthusiasts, setting the stage for groundbreaking campaigns.”
The partnership opens up new possibilities for advertisers to reach SoundCloud’s huge audience, including early adopters and music fans, using creative content to leverage targeted advertising campaigns powered by PubMatic. In his statement, the Senior Director of Global Partnerships at SoundCloud, Jonathan Kopitko, underlined the company’s strategy for this collaboration:
“As an artist-first platform, we are committed to offering the most progressive tools, services, and resources. This collaboration allows us to deliver impactful brand connections within our community, reinforcing our dedication to supporting artists in building and growing their careers.”
With digital audio consumption on the rise, SoundCloud and PubMatic are set to capture this growing market that is projected to reach 1.6 billion users and $11.13 billion in ad spending by the year 2028, marking a significant step in digital audio’s advertising evolution.
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