On November 21st, 2024, Taipei-Appier incorporated several generative AI functions within its Advertising, Personalization, and Data Cloud locations. With this approach, the company has begun using large language model technology (LLM) to transform how customers are acquired, retained, and made to make decisions.
The integration comes with the promise of improved ad creative optimization, generation of content relevant to the audience, and effective management of the customer journey, thus enabling businesses to enjoy more ROI with fewer operational disturbances.
“The GenAI tools that we provide have been enabling the marketers to optimize as well as rely on the data available for better decision making,”
Stated Chih-Han Yu, Appier CEO.
Other features include the placing of AL ad assets around the website in an appropriate fashion, and unconventional message testing putting the facilitators at an advantage Connect with the consumers in real-time through seamlessly integrated conversations that add value to the productive processes.
These developments help streamline workflows and enhance user experience.
“Gen AI has changed the engagements with the audiences for the businesses to how the audiences have now higher relevance with how timely the businesses engage with them,”
Said Winnie Lee, Appier’s COO.
Through Gen AI, Appier has enhanced its innovative edge as a conglomerate in intelligent business solutions which will allow for progressive growth across an AI-dominated future.
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