New York, NY, 21 November 2024 – Identifying the rapid enterprise adoption of generative AI technologies, Publicis Sapient has launched a global partnership with Google Cloud.
There will be a dedicated Google Business Unit to help businesses across industries with implementing AI tools such as marketing automation, infrastructure modernization, and more.
“This partnership marks a tremendous shift in the way transformational solutions are offered, providing clients with the ability to stimulate growth never experienced before,”
Said Nigel Vaz, CEO of Publicis Sapient.
“With the support of cutting-edge AI technology developed by Google Cloud, we assist businesses in their efforts to be relevant in the AI era.”
For his part, Thomas Kurian, Google Cloud’s Chief Executive Officer, underscored the importance of the collaboration:
“The formula of the Publicis Sapient deep competence and our technology will create new and deal with complex growth situations.”
Such partnership plans to optimize relevant operations within different sectors, such as healthcare, finance, retail, and transport by providing AI frameworks that suit specific business purposes.
Their pilot initiative with a notable financial institution reportedly improved the productivity base by 40%, underscoring the transformative effectiveness of AI.
For generative AI support such as Gemini models, Publicis Sapient together with Google Cloud are establishing a Center of Excellence to prepare the body of experts. This program will improve application relocation into the cloud, and customer-facing solution overturn.
The collaboration integrates the sales team alongside those in engineering and marketing, enabling companies to readily employ AI in improving productivity, innovation, and expansion.
Source: https://www.publicissapient.com/news/publicis-sapient-announces-global-partnership-with-google
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