Tokyo – NTT DATA has been named a Horizon 3 Market Leader in HFS Research’s 2025 Generative Enterprise Services report, having obtained the top ranking for the second consecutive year. The global IT and digital services giant received accolades for its AI prowess, strong technical competence, and transformative strength across the enterprise landscape through generative AI (GenAI).
“At NTT DATA, we understand the very positive and transversal nature of GenAI. We know that every enterprise around the world faces both challenge and opportunity in GenAI adoption,” said Marv Mouchawar, Head of Global Innovation, NTT DATA. “Working in unison with our clients and partners, we help elevate business transformation and outcomes with a continuous stream of experience, vision, and leadership.”
HFS Research is among the top global research and advisory firms for IT service providers. It provides insight into AI adoption, technology business transformation, and emerging technology-based services. Its Horizons report analyzes market leaders according to innovation, execution, and measurable business impact.
“NTT DATA is the real deal offering full-stack AI transformation from connectivity to operationalization, all wrapped in a world-improving philosophy that values the impact of its work on society and the planet,” said David Cushman, Executive Research Leader, HFS Research.
HFS Research evaluated 40 service providers based on client feedback, partner insights, and technical execution. NTT DATA impressed with its capacity to scale AI implementations, co-innovate with partners and deliver measurable business impact. Investments in AI, robotics, and GenAI from NTT DATA were complemented by its proprietary platforms like aXet for AI-powered productivity, TechHub for accelerating GenAI application deployment, and tsuzumi, a specialized language model optimized for Japanese and English.
HFS Research emphasized NTT DATA’s “ability to support various enterprises across the journey—from functional digital transformation through enterprise-wide modernization to creating new value through ecosystems, deep expertise across the Generative Enterprise value chain; a full-service approach across consulting, IT, and operations; a strong focus on innovation, internally and externally with partners; co-innovation with clients and partners; and proven impact and outcomes with clients around the world.”
As a Horizon 3 Market Leader, NTT DATA has demonstrated its ability to support businesses at every point of digital transformation from functional integration of AI into processes to enterprise-wide modernization. Its core capabilities in innovation, partnering strategically, and delivering scalable AI solutions have catapulted NTT DATA to a leadership position in the fast-evolving GenAI space.
NTT DATA is a global digital business and IT services provider serving 75% of the Fortune Global 100. The company focuses on AI, data solutions, cloud computing, and digital transformation initiatives to optimize and innovate for enterprises. It operates in more than 50 countries.
Source: https://www.nttdata.com/global/en/news/press-release/2025/february/021301
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