AI, Marketing, and the Illusion of Truth
Key Takeaways
- AI indeed poses ethical challenges to marketing, analyzes Pujya Brahmvihari Swami, spiritual leader of BAPS.
- Marketing operations, aided by AI technology, can create an artificial setting and deceive man into believing it.
- It is imperative for both companies and individuals to uphold the ethics of truth and responsibility while using AI to market products.
Brief Summary:
Pujya Brahmvihari Swami, a spiritual leader of BAPS, highlights the ethical risks of AI-driven marketing and its potential to distort reality. It is the calling to balance between business innovation and responsible transparency, accountability, and consumer privacy with the debate on ethical issues about AI use in marketing.
Marketing using artificial intelligence creates an impact on consumer decisions and indeed raises several ethical issues regarding manipulation and disinformation has various forms, including deception through deepfake and misleading advertisements. In that sense, then, one’s spiritual teachings would almost add weight to the noble cause of developing harmonized artificial intelligence with human-centered values that would promote the ethical use of this technology. Thus, the most important criteria, really, are laid down for responsible AI use when it comes to honesty in promotions and dealing with the challenge of synthetic reality. Thus, really puts in the spotlight an extremely critical matter of moral responsibility as far as AI marketing is concerned to maintain public trust and society’s general welfare.