AI vs Traditional Social Media Management: What’s the Difference?
Social Media Management has become an integral part of modern-day business strategies. Brands are beginning to acknowledge the importance of being present and active across platforms for better audience connection, brand awareness, and business growth. Though managing these digital channels is going through a drastic change with the advent of artificial intelligence technology. While traditional social media has relied upon human expertise and manual processes, AI-powered methods use automation, data-driven insights, and enhanced capabilities. However, this will be an opportunity and a challenge for businesses on how to optimize their presence on social media. Companies must understand the differences between […]
