On March 18, Adobe introduced AI-powered marketing agents, which are expected to redefine how brands engage with online visitors. These intelligent, intuitive agents reflect a major shift in digital marketing.
These AI agents are designed to curate personalized experiences for consumers along with incredible business outcomes. Today’s consumers expect designed experiences. These tools can dynamically adjust content based on user behavior.
For instance, a young visitor arriving from a TikTok ad may encounter vibrant, interactive content, while an older user accessing the site via a search engine query receives more relevant, informative content. This level of personalization enhances user engagement and boosts conversion rates.
Amit Ahuja, Senior Vice President of Adobe’s Experience Cloud unit, remarked, “Users increasingly expect to interact with websites through chatbots as they do with apps such as ChatGPT”. He further added, “AI functions help websites coordinate both functions, which were previously managed in completely different ways with different guardrails”.
One of the unique features of Adobe’s AI agents is their ability to connect different marketing channels. For instance, if a traveler clicks on an Instagram ad and lands on a booking site, they can use an AI-based chatbot to check availability and receive personalized destination suggestions.
This streamlined experience closes the gap between advertisement and real-time interaction, which enhances customer satisfaction and loyalty.
Adobe’s AI agents not only personalize content but also optimize digital marketing efforts. Marketers can set specific goals, such as increasing digital sales, and receive AI-based recommendations to achieve them. These agents can even implement changes, drastically reducing the time and effort required for website modifications.
As Ahuja aptly stated, “Adobe’s aim is to speed up what would have taken months in the past, where I’m waiting for a coding team or somebody to go fix it.”
Source: https://news.adobe.com/news/2025/03/adobe-launches-adobe-experience-platform-agent-orchestrator-for-businesses
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