Netflix Uses AI to Enhance Search History: Greg Peters
During a conference call, Netflix’s CEO, Greg Peters, revealed that the company is developing a new search tool powered by artificial intelligence. This new “interactive search that’s based on generative technologies” allows users to search and find different movies, shows, or web series. Netflix’s latest AI-driven search innovation is set to redefine how we discover content on the platform. Leveraging cutting-edge generative AI, Netflix aims to boost title discovery far beyond the 1% of traffic currently hitting their most popular shows. CEO Greg Peters… pic.twitter.com/edzdmW6usc — Gagan Deep Singh (@0xGagan) April 18, 2025 Netflix Integrates AI-Based Approach Netflix’s CEO Greg […]