Retail business today is in the process of a massive transformation due to the integration of artificial intelligence or AI in the society to transform the way people shop. Through the implementation of advanced AI findings, traditional retail industries are able to find out first way to enhance customer engagement, the second way of optimizing organizational processes, and the third way of exploring new areas. The innovative collaboration between Google Cloud & NVIDIA is enabling retailers to harness the full possibilities within artificial intelligence and quickly scale such opportunities throughout the whole retail sector.
NVIDIA and Google Cloud are working together to leverage the NVIDIA AI Enterprise solution that helps to streamline the deployment of AI. This partnership is advantageous for retailers as they will be able to develop and introduce AI applications and services for their businesses in a short amount of time, cost efficiently, and with proven performance. Thus, having the support of both companies, retailers are now ready to transition from pilot projects and apply AI inventions as regular tools in creating their production. It also gives solution to the time-to-market problem and makes growing the retail business without great cost possible.
Google Cloud and NVIDIA are now partners so this is a great collaboration that can help retailers in a wide array of ways. This includes the enhancement of recommendation systems that can provide highly customized recommendations, incorporation of AI for customer service representatives, and benefits of in-store analytics. Google Cloud Marketplace offering from NVIDIA’s AI Enterprise software provides the infrastructure that can be tailored to the retailers’ AI applications needs and is capable of delivering the highest levels of performance. Moreover, NVIDIA NIM microservices integrated with GKE can be used by retailers to deploy generative AI models, enhance inference speed, and minimize the expenses connected with a great number of customer inquiries.
A typical example of this transformation can be observed in the collaboration between Google Cloud and LiveX AI as one of the key players in generative AI solutions. LiveX AI focuses on the development of AMIs, which are capable of interacting with customers in similar ways humans do. LiveX AI managed to deliver a bespoke solution to one of the clients with the help of the partnership with Google Cloud and with the help of NVIDIA AI Enterprise software on GKE within three weeks only. This solution reduced the customer support costs to as low as 15% while NVIDIA’s NIM microservices increased the response time by 6.1 times to enable real-time engagements. Such developments have greatly improved the customer experiences as well as the retention rates and business improvement for LiveX AI clients.
Similarly, a large American supermarket chain leveraged the partnership to enhance its recommendation solutions powered by AI. By implementing performance enhancements and caching changes to Google Cloud’s Vertex AI through NVIDIA AI Enterprise, the grocer reduced inference times from multiple seconds to 100 milliseconds. This has made it possible to offer an immediate and vast coverage to the customers through rendering quicker and more tailored solutions without the need to adjust existing models.
Using in-store analytics as the focal area of application, Standard.ai has demonstrated how the use of artificial intelligence can really make a difference. The application of NVIDIA Metropolis and DeepStream SDK allowed them to build complex video pipelines, as well as adapt existing models for real-time analysis of customers. This innovative solution offers insights such as direction shoppers are facing, the amount of time they spend viewing product and the interaction they have with it which can assist in personalizing experience of the customer on the store as well as improving efficiency of the store. Also, these optimizations have minimised the necessary infrastructure extent and cut the time of image preprocessing by 66%.
The integration of AI technology into the retail industry leads to readiness, requirements for the dependable infrastructure, flexibility of frameworks, and inventions of tools for improvement. Collaboration of Google Cloud and NVIDIA is not only helping in the development of AI and related technologies but also in the development of ethical work and high-quality security measures.
With the changes occurring in the retail industry, this delicate cooperation of the two corporate titans of the technologies constantly breaks boundaries and sets precedents in terms of innovation. Through offering retailers the access to the AI resources, Google Cloud and NVIDIA are giving businesses a chance to thrive in the rich AI-sphere. This partnership is one of the recent steps in the process of reinventing retail as a concept and bringing technology to the forefront of its development.
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