The retail sector has undergone a significant change and AI is set to transform the way organizations operate. Google Cloud presented a series of AI-based offerings designed for retailers to streamline tasks, adapt to new requirements, and address challenges including increasing costs and complex value chains at NRF 2025 Retail’s Big Show. Such emphasis on the use of artificial intelligence is a clear indication that retailers must find ways of adapting to innovation to cope with a constantly expanding competition field.
Google has recently released a fantastic new offering called Agentspace which allows companies to develop autonomous decision making agents. These AI agents are capable of adapting and applying the customer’s options of products they are most likely to use, providing them with immediate assistance, and directing them throughout their shopping trips. Besides, they can also perform a number of activities like stock management, answering customer queries, and controlling loss. Not only is this effective but it also saves a lot of time for the human resource to attend to other important business. While adopting the use of AI agents may to some extent enhance some of the efficiency to the retail shops, they in the same respect help to serve the customers better.
The current improvements in Vertex AI Search have been incorporated with sophisticated language processing models which make it a perfect match to Agentspace. Google Cloud also presented Connected Stores, which enables consumers’ devices to integrate with point of sale (POS) systems, to create a smooth and unified multichannel environment. They allow retailers to blur the gap between a physical store and a virtual one while offering consumers unmatched convenience and personalization.
Retail executives are currently employing these advanced technologies to support the progress. Several companies have made announcements regarding what they implemented with Gemini on Vertex AI including Wayfair, a leading furniture e-commerce store that has overhauled their system for product catalogs. Through application of operational methods that include labeling and sorting of products, Wayfair has been able to launch new products five times faster than before while cutting down operational costs in the process. The platform also benefits customers by identifying errors in product information and contributing to online security by moderating content. Moreover, Gemini by Google Workspace is being used on Wayfair to improve employee productivity and collaboration.
Google Cloud and NVIDIA’s partnership has so significantly transformed the use of AI in retail businesses. Google Cloud and NVIDIA’s AI Enterprise When complex AI tasks are performed within a system, such as in the case of retailers, AI Enterprise software of NVIDIA for Google Cloud can address such requirements while preserving the system’s capability. Such a collaboration has a potential for being helpful for companies like LiveX AI or Standard.ai, as the asks were already mentioned above. LiveX AI employs AI agents for the individualization of interaction and the reduction of support costs, whereas Standard.ai uses AI to gain better insights into their customers’ behavior within physical stores.
Everseen has performed some significant action by integrating its solution with Google Cloud to augment AI computer vision into the physical grocery stores. Retailers can now use Vision AI to assess large volumes of visual data around stores to rapidly gain insights. This pioneering feature provides capabilities for detecting theft and eradicating them, as well as managing the inventory and improving the shoppers’ experiences proactively as they continue to shop at the stores. This paper is a clear indication of how AI can enhance operations greatly within physical retail environments.
Google Cloud has partnership with different partners in order to extend the functionality of artificial intelligence in the retail sector. Companies like Shopify, Revionics, and LiveRamp are leveraging this form of artificial intelligence to transform their marketing approaches and gain better insight into their customers. Similarly, tools developed by Bloomreach, BigCommerce, and Quantum Metric are making the shopping experience across the different channels seamless.
From Manhattan Associates, O9 Solutions, Impact Analytics, and relevant readymade software, the support to work for sustainability in the retail industry is getting supported. These alliances employ the application of Artificial intelligence (AI) in the supply chain to improve efficiency and reduce the effects on the natural environment. In addition, Vusion Group and Zebra are among some of the companies that have adopted AI on their retail floors to improve customer relations and activities within their business.
The NRF 2025 trade show is a perfect occasion for all retail enthusiasts, and Google Cloud’s preview of the future of the retail world is the cherry on top. Due to the integration of the AI, the industry will experience a revolution that will lead to better customized solutions, productivity, and environmental performances. The visitors of NRF can try these technologies out personally by visiting Google Cloud booth, opening the door to a fabulous future of retail based on artificial intelligence.
Source: https://blog.google/products/google-cloud/google-cloud-ai-retailers-nrf-2025/
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