Amsterdam, November 7, 2024 – BearingPoint has introduced an innovative, customer intelligence platform called Persona Engine which transforms data into interactive and detailed personas. The platform provides new visibility into customer behaviors enabling organizations to innovate how they develop dynamic AI-based personas that aspire to boost marketing efforts and increase sales. Thanks to Persona Engine, users can converse with AI personas, play out scenarios with them, and adjust the strategies on the fly, all to maximize customer engagement.
Persona Engine integrates internal and external data and thereby surfaces concealed customer trends and insights. It uses AI together with machine learning to deliver a deep appreciation of the factors that drive customers’ behaviors, thus enabling experience delivery at an elevated level.
According to Jaco van Zijll Langhout, Partner at BearingPoint,
“The Persona Engine is our latest asset in the commercial domain, enhancing marketing, sales, service performance, and product development for our clients. By leveraging customer data combined with AI, the Persona Engine transforms the customer experience. It exemplifies how we can utilize new technologies in customer-focused domains.”
As it facilitates real-time feedback and decision-making, Persona Engine helps businesses increase conversion rates, optimize marketing processes, and customize products. It employs BearingPoint’s superior AI algorithms and real-world applications with extensive customer databases helping businesses increase customer satisfaction and improve loyalty via personalized interactions.
BearingPoint has developed Persona Engine in line with the company’s strategy to leverage smart technologies for customer-related purposes. The company is recognized for its sustainability programs and international reach and aims to provide enhanced services to its clients with the help of artificial intelligence and data analytics.
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