Las Vegas – During CES 2025, ASUS unveiled various cutting-edge AI-powered innovations. The company has emphasized accessibility, sustainability, and performance. “Always Incredible” summed up ASUS’s evolution into an AI solutions company with products offering varied user experiences.
Prominent among the launches was the Zenbook A14, which is the lightest Copilot+ PC, weighing under 1kg, with a battery life of up to 32 hours. The Zenbook has both a robust Ceraluminum™ chassis and is powered by a Snapdragon® X Series processor, achieving unrivaled portability and AI-driven performance. The ExpertBook B Series featured security, reliability, and customization and targeted enterprise, government, and education markets while aligning with global sustainability goals by integrating Digital Product Passports (DPP).
Vivobook 14 and 16 Copilot+ PCs are another demonstration of ASUS’s commitment to AI-fueled productivity and innovation for value.
Gamers could try out next-generation products under the theme “Unlock the ROG Lab: For Those Who Dare” at the ASUS Republic of Gamers (ROG). With top-tier advanced PC cooling technology and longevity, the ROG Astral GeForce RTX 50 Series raised the gaming performance bar. Along with these came the ROG Strix SCAR 16/18 laptops, powered by Intel Core Ultra 9 processors and NVIDIA GeForce RTX 5090 GPUs to provide a remarkable experience in high-performance AAA gaming and multitasking.
Among ROG’s other innovations is the versatile Zephyrus G14/G16, driven by AI-enabled functions for improved gaming and content creation, as well as the ROG NUC, a compact powerhouse ideal for streamers and AI-intensive tasks like rendering in real-time.
In mini-PCs, ASUS unveiled the NUC 15 Pro and NUC 15 Pro+, designed for better cooling and reliability for work environments. NUC 14 Pro AI+ featured a dedicated Copilot button aimed at easy access to AI and sustainable personalization via an E-ink display.
ASUS highlighted that its partnership with NVIDIA, Microsoft, AMD, and Qualcomm represents another step towards democratizing AI. Through user-centric and sustainable designs, ASUS and ROG received 14 CES Innovation Awards, realizing innovative contributions to accessibility and the tech landscape.
By deploying AI across product portfolios and putting sustainability at the center of it all, ASUS has positioned itself as a leader in accessible and transformative technology, revealing a vision for an AI-led landscape that’s inclusive for both consumers and enterprises.
Source: https://press.asus.com/blog/incredible-ai-and-tech-highlights-from-asus-at-ces-2025/
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