NEW YORK, October 29, 2024 — GIPHY, the largest global library of GIFs and stickers and a subsidiary of Shutterstock, has teamed up with TikTok to revolutionize direct messaging on the platform with AI-powered GIF recommendations.
This new collaboration aims to deliver personalized GIF suggestions, enhancing how users interact and communicate in TikTok’s messaging.
The integration leverages TikTok’s recommendation engine to curate relevant GIFs from GIPHY’s vast library, bringing dynamic, AI-driven content directly to users’ fingertips.
As Franklin Ramirez, TikTok’s Global Partnerships Director, explained,
“Adding GIPHY’s engaging content to TikTok’s direct messaging feature strengthens the platform’s offerings and creates exciting new ways for TikTok’s creative community to connect.”
The enhanced experience promises to roll out in late Q4 or early Q1, pending final testing and development.
This partnership deepens the connection between TikTok’s interactive platform and GIPHY’s extensive content library.
Jason Stein, Senior VP of Business and Corporate Development at GIPHY, emphasized,
“We’re incredibly excited to deepen our partnership with TikTok and bring the power of GIPHY to their direct messaging experience. This integration is a dynamic convergence of self-expression and creative communication.”
This development allows TikTok’s global community to seamlessly discover and share personalized GIFs, enriching real-time messaging interactions with AI-curated visuals.
With the new integration, TikTok is set to elevate the user experience, allowing its users more personalized expression through GIFs.
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