The leading tech giant, Meta has officially launched its AI assistant across Europe, introducing the chatbot to 41 European countries and 21 other territories. This launch extends Meta AI’s functionality to popular platforms such as WhatsApp, Facebook, Instagram, and Messenger, which enables millions of users to experience a smarter and more interactive digital environment.
After its 2023 debut in the United States, Meta AI faced hurdles in its European rollout due to strict regulatory frameworks. Now, after overcoming these hurdles, the AI assistant is available in 6 European languages, with plans to achieve feature parity with the US version soon.
Users can seamlessly engage with Meta Ai through their favorite apps, which makes it easier to explore content, ask questions, and receive context-rich information; all without switching between tabs.
Key Features of Meta AI Agents
Meta AI can optimize content discovery by simplifying the search process, according to the blogpost. For instance, users planning a vacation can type “show me Vancouver Island content” to receive relevant reels, posts, and recommendations instantly. Additionally, Meta AI integrates web information into conversations, which enhances user experience by delivering timely and contextual responses.
Moreover, Meta AI is also making group chats more dynamic and engaging. By using MetaAI in WhatsApp group conversations, users can ask questions, brainstorm ideas, or settle debates effortlessly. This feature will soon be available on Messenger and Instagram Direct Messaging. This makes collaborative interactions smoother and more interactive.
Source: https://about.fb.com/news/2025/03/europe-meet-your-newest-assistant-meta-ai/
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