San Francisco, USA – October 28, 2024 – Meta Platforms has started working on a very ambitious project in the field of artificial intelligence – developing an AI-based search engine. This is a change that substantially alters the landscape of competition in the tech industry. The purpose of this objective set by the social media behemoth is to lessen its over-reliance on Google’s and Microsoft’s Bing search engines.
Meta’s search engine will also leverage generative AI for conversational updates through Meta AI, which is the chatbot enabled throughout the company’s platforms. The AI-powered search engine will be rolled out in those applications, along with WhatsApp and Meta Facebook.
This news comes as the AI search war is already being fought in full force by players such as OpenAI, Google, and Microsoft, actively expanding their capabilities. In a way, Meta’s move represents a strategic push to gain independence in search capabilities within its suite of social media services.
The company has already taken steps to enhance its AI capabilities, for instance, announcing a deal with Reuters for access to real-time news content. This will ensure that the Meta AI chatbot will be able to answer questions with the latest and correct information.
The initiative encounters possible obstacles concerning web crawling as well as intellectual property issues which are ever-changing and have been made pertinent in AI evolution. Even as the technology behemoth undertakes this initiative, market analysts assert that it may overthrow the already established organizational norms of the search engine sector.
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