The leading artificial intelligence (AI) firm, OpenAI has officially launched its video generation tool ‘Sora’ in the UK amid fresh controversies about copyright issues. Beeban Kidron, the film director and crossbench peer, said that the launch of OpenAI’s Sora in the UK added “another layer of urgency to the copyright debate.”
This comes amid the government being slammed by people for allowing AI firms to use artists’ work without their consent. To access this tool, UK users can access it via ChatGPT’s paid subscription.
OpenAI Targets Video Graphic Industry
The tool shook the entire video graphic industry, especially after the tool surprised filmmakers when it was revealed last year. After its inception, American actor and filmmaker, Tyler Perry stopped an $800m expansion of his Atlanta studio complex after saying the tool might make building sets or traveling to locations unnecessary.
Through just simple prompts, users can generate high-quality. Sora will be available on the desktop on sora.com, where users who have not signed up for the ChatGPT Plus or Pro packages can view a compilation of AI-made videos on the front of the site.
Kidron mentioned the need for discussion over copyright and AI in the UK as the government recently introduced a proposal to let AI firms use copyrighted content to train their AI models. This proposal faced a huge backslash from the creative industry.
“Comments made by YouTube last year make clear that if copyrighted material was taken without a license to help train Sora it would have breached their terms of service. Sora would not exist without its training data, which means it is built on stolen goods. At some point YouTube may want to take action on that,” she said.
Source: https://www.theguardian.com/technology/2025/feb/28/openai-sora-video-generation-uk-amid-copyright-row
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