Shenzhen, China – OPPO is set to reveal its latest AI strategy, introduce new AI-driven features, and announce key partnerships at the OPPO AI Tech Summit, scheduled for March 3, 2025, during MWC 2025 in Barcelona. The company aims to expand its generative AI capabilities to nearly 100 million users by the end of the year, doubling its 2024 target.
With this growing emphasis on AI, OPPO’s strategy dovetails with its aspiration to innovate. After the recent launch of the Find N5 series, the company has embarked on a dual flagship strategy that simultaneously markets foldable and bar-type handsets internationally. These flagship devices combine next-gen AI features with premium hardware that further enhances their user experience.
In the summit, OPPO will focus on various directions of AI R&D while introducing AI features for its current and upcoming range of smartphones. It will also present milestones in its collaboration with the industry, affirming its vision to couple in-house innovation with open partnerships to spearhead the mobile AI realm.
With the rising demand for generative AI in smartphones, OPPO is deftly scaling up its AI ecosystem. Following a successful 2024 campaign that enabled AI functionalities for up to 50 million users, the company has now ramped up its chase for doubling the number in another year’s time.
By introducing advanced AI technologies in its product range, OPPO has set out to redefine mobile experiences, delivering interactive, intelligent solutions that respond to user needs. Strategic initiatives with leading AI players reaffirm its position as a mobile AI trailhead.
Source: https://www.oppo.com/en/newsroom/press/mwc-25-oppo-ai-tech-summit-announcement/
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