Barcelona – During Mobile World Congress 2025, OPPO announced an extensive AI strategy, committing itself to provide a holistic, secure, and constantly upgraded AI experience to its users.
“When it comes to AI, the user experience is ultimately all that matters,” said Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO. “Smartphones are not just a vehicle for AI–they are the engines that power the best possible AI experiences. As a global leader in smartphones, OPPO is driving in-house innovation and open collaboration with industry partners to bring our users these unparalleled AI experiences.”
With Google, OPPO is transforming its AI capabilities from functional-level to system-level integration, injecting Google Gemini directly into OPPO native apps, such as Notes, Calendar, and Clock, boosting performance and responsiveness. The collaborative endeavor plans to deliver the new Gemini 2.0 into OPPO phones shortly. OPPO grants security and privacy to its users through Private Computing Cloud(PCC)-built Confidential Computing from Google Cloud.
“We are excited to collaborate with OPPO to shape the future of mobile AI by bringing together Google technologies with OPPO’s exceptional hardware and software,” said Matt Waldbusser, Managing Director for Global Solution and Consumer AI, Google Cloud. “Through our extensive partnership spanning apps, AI models and cloud solutions, we are unlocking immense potential to redefine the mobile AI experience.”
The AI development strategy of OPPO centers on the three main pillars of AI Productivity, AI Creativity, and AI Imaging. The company is working closely with MediaTek to optimize chips for high efficiency real-time AI processing, allowing for great performance even while maintaining low energy consumption.
Will Chen, Deputy General Manager of the Wireless Business Group at MediaTek said, “The partnership between MediaTek and OPPO is set to unlock new opportunities in AI. From AI-enhanced photography to next-generation gaming experiences, from intelligent security solutions to seamless device connectivity, the possibilities are limitless.”
To cater to increased demand for AI features, OPPO plans to bring Android AI updates approximately every month. OPPO plans to hit around 100 million users on generative AI by the end of 2025, doubling its 2024 target of 50 million. The list of upcoming AI innovations includes AI Search and the integration of OPPO applications with Google Gemini, scheduled to join the OPPO Find N5 shortly. The AI Call Translator, which translates phone calls in many languages in real-time, and AI VoiceScribe, which summarizes voice notes across various platforms for multiple use, are also going to be introduced through future updates.
Dedicated to bringing innovation in AI experiences, OPPO continues its commitment through intensive technical research, continuous development of user experience, and collaboration with industry leaders.
Source: https://www.oppo.com/en/newsroom/press/oppo-ai-tech-summit-mwc-25/
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