On April 10, Progress announced the addition of the new AI capabilities in its content management platform, Sitefinity, which allows marketers to optimise their content more competently.
According to the official source, the latest Sitefinity 15.3 release introduces numerous generative AI tools to enhance content workflows and enhance user engagement across different digital channels.
Progress Adds New AI Capabilities in Sitefinity 15.3
Some crucial updates include AI-based media search, real-time content optimization, and integrated translation via Microsoft Azure’s AI Translator. These new capabilities will help content teams speed up their work in less time.
“AI is revolutionizing what is possible in creating digital content and experiences, and any organizations not using these capabilities will be at a significant competitive disadvantage,” Loren Jarrett, EVP & GM, Digital Experience, Progress said.
“Sitefinity is at the forefront of innovation, empowering marketers, developers and content teams with the most advanced tools so they can deliver digital experiences that will enable them to compete and win in an AI-driven world,” she added further.
One of the crucial releases in Sitefinity 15.3 is a new suite of Packaged AI Services, which comes with embedded generative tools that assist with content summarization, writing enhancements, message personalization, and tag generation. All these tools can be accessed within the Sitefinity interface.
Furthermore, the new capabilities enhanced integration with BI systems in Sitefinity Insight CDP. It means Users can export a full set of marketing data in the Parquet format to external BI tools.
“We’re looking forward to the latest AI advancements in Sitefinity and the productivity we’ll gain. The commitment of Progress to continuous innovation has been a game-changer for our team,” Kathleen Trainor, Executive Director, Tourism Barrie, said.
Source: https://www.globenewswire.com/news-release/2025/04/10/3059383/0/en/Progress-Empowers-Marketers-with-Innovative-AI-Capabilities-for-Creating-Superior-Digital-Experiences.html
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