Singapore – Singtel has just released its 2025 CNY commercial called “Once Upon a CNY,” which mixes AI innovations with New Year’s tradition. It is a short film dedicated to Mei, the story of a mother who learns how smart technology could enable her pre-holiday schedule around the house with efficiency and ease.
Mr Yuen Kuan Moon, Singtel Group CEO, said, “We have always strived to stay abreast of technology to serve our customers better and this year, AI-driven innovation will definitely be front and centre as we bring its transformative powers to our retail and enterprise customers. By showing how AI can even transform everyday life at home, we are underlining our commitment to making AI accessible to all by enriching consumers lives and empowering enterprises to innovate, reinvent themselves and grow.”
The movie stars Pam Oei and Benjamin Heng and has an innovative blend of popular culture in articulating the practical applications of AI and smart home technology. The production coincides with the market availability announcement that Singtel made wherein it offers free yearlong subscriptions for Perplexity Pro, an AI search service for its clients.
Ms Lian Pek, Singtel’s Vice President of Group Strategic Communications and Brand, said, “The burnt out mom is both universal and relatable, which is why we chose her to demonstrate the very real benefits of deploying best-in-class connectivity and technology at home. This is especially pertinent during festive occasions like Chinese New Year where everyone can arm themselves with the latest technology to make their lives easier. As a company that derives its purpose from empowering customers, this film is about how technology can do wonders in helping us keep traditions alive!”
This is seen as Singtel’s initiative for being able to show how technology helps blend outdated, tradition-based lifestyles into a better and empowered modern life. Running from January 17 to February 12, the film furthers Singtel’s popular campaign for the holiday, which has drawn over 56 million views across previous installations.
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