On April 2, Spotify announced the launch of Spotify Ad Exchange (SAX) to integrate artificial intelligence into its ad solution. It will allow advertisers to access Spotify’s engaged and logged-in users via real-time auction.
During its inaugural Spotify Advance event in New York, the company introduced multiple AI tools to enhance ad creation, targeting, and measurement.
Spotify Gets Ad Feature With AI
By integrating with leading demand-side platforms such as Google Display and Video 360, The Trade Desk, and Magnite, Spotify is planning to ensure programmatic ad buying. Apart from this, future integrations of Adform and Yahoo DSP will boost its reach further.
However, the most groundbreaking announcement was the introduction of Spotify Gen AI Ads, which is a tool allowing advertisers to generate scripts and voiceovers using generative AI at no additional cost.
Initially, the new platform will be rolled out in the U.S. and Canada, and over time, it will expand to the U.K. This AI-powered feature lowers the barrier for brands looking to craft high-quality audio ads without extensive production resources.
Spotify’s Creative Lab and AUX, its in-house creative agencies, will use AI to help brands fine-tune messaging and develop content that aligns with audience preferences. Additionally, the Spotify Brand Lift solution and enhanced Spotify Pixel will provide data-based insights, which improve campaign effectiveness and ROI measurement.
Spotify’s Global Head of Advertising Lee Brown said, “Whether you’re a CMO, a media agency buyer, a podcast publisher, a seasoned creative director, or a creator looking to grow your brand, we’ve got you covered. We invited this cross-sectional group to learn about our new solutions firsthand and hear from our team directly on why Spotify should play a bigger role in their marketing strategy.”
Source: https://newsroom.spotify.com/2025-04-02/spotify-tunes-up-platform-to-make-it-easy-for-advertisers-to-buy-create-and-measure/
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