Vietnam is proactively playing an active part in the digitalization of the tourism industry in the country as it has an advanced digital platform and a high level of internet penetration that aids in making the tour incredible for thousands of visitors. Having 78 million internet users and 73.3% of the population active on social media, Vietnam provides an environment suitable for technological development in the field of tourism.
Being one of the most promising digital markets in ASEAN, Vietnam is launching key initiatives with the support of state foundations and key stakeholders in the field of tourism. The advancements of internet-opt technologies such as IoT, AI, VR/AR, and big data have changed the ways of consuming traveling experiences as well as the effectiveness of services provided. These advancements are also supportive of larger goals such as sustainability, and business continuity by encouraging the different sub- sectors of the industry to work together.
New data reveal significant shifts in the relationship of Vietnamese tourists to digital tools. These include mobile e-wallets, digital maps, and online travel agencies (OTA) which help in tasks like mapping, hotel bookings, and cashless transactions. Though technologies like e-tickets, virtual assistants, and smart hotel services are in their preliminary stage, the future is indicating good for the tourists as interactive and customized travel experiences are on the way.
As stated by experts, it is possible to suggest that the utilization of such technologies is essential for the development of Vietnam’s tourism. They underscore the importance of presenting easy-to-navigate interfaces, robust security protocols, and reliable tech support since it is critical to make such tools accessible to everyone, especially to those who may lack experience using sophisticated digital platforms. However, the issues of transparency and accuracy of information presented on these digital platforms are vital in building trust and enhancing traveler loyalty.
Vietnam has embarked on training campaigns and workshops for its staff that are involved in the provision of the tourism related services in a bid to transform from the physical to the digital platform. They are intended to address knowledge gaps affecting the sustained, effective, and appropriate application of technology in enhancing teaching and learning in urban and rural settings. Besides, the partnerships have been developed involving the local government, tourist offices, information technology industries, and trading ventures in an integrated system. Mainly with the help of mobile applications and web-clients, tourists can find new places, book a place to stay and, if necessary, find all the information related to trips. This advancement gives prominence to Vietnam as a technologically advance tourist known destination.
The tourism industry has seen tremendous progress evident in the performance of 15.8 million foreign tourist arrivals in the first eleven months or this year compared to 2023, an increase of 41%. Among Vietnamese tourist attractions, Ho Chi Minh City, Phu Quoc Island, Da Nang, Hanoi, and Nha Trang remain the most visited because they integrate advanced digital technologies into their tourism services.
Vietnam is aiming to serve 17-18 million international tourists by the end of this year to continue position as one of the most preferred tourists’ destinations. This approach will help the country achieve this figure, and it needs to persist into the growth of new technologies while focusing on the satisfaction of users. To support this type of development, more emphasis should be placed on improving people’s digital skills as well as building up and developing the technologies in the long-term growth perspective.
By accepting the new tendencies in the field of digitalization, and giving a priority to the sustainable development concept, Vietnam has reached the status of a leader in the global tourism market. Because of its commitment to development and change, it may be used as a reference for the other developing nations aspiring to develop their own tourism sectors. The more Vietnam enhances its technological potentialities, the more it reinforces a portrayal of a progressive and innovative country that tourists from across the world would wish to visit.
Source: https://opengovasia.com/2024/12/30/digital-technologies-to-boost-vietnams-tourism-industry/
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