- Semiconductor and compute platform provider Arm partners with National Public Media (NPM) to launch a podcast, Tech Unheard, exploring leadership insights and the future of AI through one-on-one conversations with industry leaders. The first episode is slated for October 9, 2024, featuring AI giant NVIDIA’s founder and CEO Jensen Huang.
- The announcement of a technology leadership podcast comes at a time when more than 546 million people are tuning into podcasts globally. Arm and NPM hope to make AI, technology and leadership insights accessible to a wide audience with Tech Unheard.
Arm, a key player in the semiconductor and AI infrastructure space, has announced a pivot to media by partnering with National Public Media (NPM) to launch a podcast. The podcast series, titled Tech Unheard, will be hosted by Arm CEO Rene Haas and offer a behind-the-scenes look at the perspectives, opinions and experiences of technology industry leaders and decision-makers.
The first episode will be available on the 9th of October across YouTube, Apple Music, Spotify, Google Podcasts and other platforms, with AI leader Jensen Huang as a guest. The podcast will feature an interview-style format, with Haas expected to forego the traditional discussions about technology and focus on the motivations of each guest, their leadership path and their opinions on the emerging trends in their industry.
Arm’s partner for the podcast is National Public Media, a corporate sponsorship organization with a reach of 163 million viewers across various platforms. It will be co-producing the podcast series with its in-house studio, NPM Creative. Gina Garrubbo, the President & CEO of National Public Media said in a statement, “We are excited to be partnering with Arm to bring their brand to life through audio.”
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The move comes at a time when more than 546 million people are tuning into podcasts globally each year, offering technology leaders a broader reach to share industry insights, career advice and prospects in technology domains. Moreover, research by Backlinko finds that more than 60% of US podcast listeners in 2024 were Millennials and Gen Z, positioning Tech Unheard as an effective channel to connect with younger, tech-savvy audiences.
Conclusion
With the launch of Tech Unheard, Arm and NPM are tapping into the growing podcast trend to offer global audiences access to behind-the-scenes industry insights, technology trends and personal leadership stories. The series could become a key platform for AI leaders, given how quickly the landscape changes, demanding quicker engagement with audiences and businesses. However, its success will hinge on maintaining an authentic interview experience that delivers engaging content in a highly competitive thought leadership landscape.
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